ABOUT

SHAT TAG WAS A LONG TIME IN THE MAKING. THE DESIGNS WERE BORN OUT OF NERDINESS, NIHILISM, & GENERAL NEGLIGENCE AS A HUMAN BEING. NOWADAYS, EVERYTHING IS A MOVEMENT. EVERYTHING HAS TO HAVE A HASHTAG UNDER THE GUISE OF ONLINE VISIBILITY AND SEO MARKETING; IN REALITY, IT'S JUST BECAUSE WE'RE A SOCIETY OF EXHIBITIONISTS AND DESPERATE ATTENTION SEEKERS. THE MORE WE EMBRACE THE INTERNET OF THINGS, THE MORE WE GET LOST IN THE TUBULAR ECHOES OF YONDER YEARS (THAT BEING SAID, I'M A HUGE CISCONIAN AND WOULD LOVE TO WHISPER SWEET NOTHINGS IN SANDY LERNER'S EAR).

MANY OF THESE DESIGNS STARTED OUT AS SHITTY DRAWINGS DURING LUNCH BREAKS AS A SYSTEMS ADMINISTRATOR. SOME OF THEM WERE EXAMPLES OF NETWORKING AND TECH CONCEPTS FLESHED OUT AS VISUAL MNEMONIC DEVICES ON FADED NOTEPADS. ALL OF THEM STARTED OFF IN MS PAINT (RIP) AND ENDED UP ON SHIRTS FOR THE MEN AND WOMEN IN TECH TO ENJOY (L8R H8RZ).

THE GOAL OF SHAT TAG IS TO POKE FUN AT SOMETHING I EVEN FALL VICTIM TO - HASHTAGGING EVERYTHING IN THE NAME OF SOCIAL MEDIA. I GUESS IN THIS SENSE, SHAT TAG CAN BE THE BEGINNING OF THE ANTISOCIAL MOVEMENT. JUST MAKE SURE YOU CREDIT THE START OF FASHION'S ULTIMATE BOWEL MOVEMENT TO ME.

-EMILY MISURA, FOUNDER